MAM
Havas Media Group India elevates Uday Mohan as president & chief client officer
Mumbai: Havas Media Group India on Monday announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. This new announcement is aligned with Havas Group India’s vision of building strong leadership across each of its agencies, said the company.
In this new role, Mohan will continue to report into Havas Media Group India CEO Mohit Joshi. “I have completed 15 years with Havas Media Group India, while Uday has spent 14 years. Uday is a friend, partner and key to the resurgence of the Media Group in the last few years,” said Joshi. “He has been working closely with me and the leadership team to turn around Gurgaon operations into one of the largest in India; and in scaling up the Mumbai operations by forging strong client relationships, wins with marquee clients such as Tata Motors CVBU, TVS Tyres, ACC & Ambuja Cement among others. I look forward to his continued support and leadership.”
The elevation comes on the heels of Mohan’s stint of 14 years with Havas Media Group India, during which he has consolidated his role as an effective leader and a strong partner to several clients. Over the last few years, Mohan drove innovation, transformation, and meaningful media strategy for clients, during extremely volatile market conditions. It led Havas Media Group India to garner strong growth, increase market share, win prominent clients and many industry awards and recognition, the agency said in a statement.
“We have been consolidating the senior leadership teams of each of our agencies. Going forward, these leaders will not only drive our business growth but will further fortify our vision of integration, enhance our reputation, and help secure greater milestones and accomplishments,” said Havas Group India Group CEO Rana Barua. “Uday’s experience and client partnerships make him the apt leader to drive this for HMG India with Mohit’s vision.”
Commenting on his new role, Uday Mohan said, “I have spent a long innings with HMG India and witnessed the agency go through several transformations. However, the innovations, integration and collaborations in the past three years have been unprecedented and put us in the top league in the country. I thank the group for empowering with newer challenges and look forward to working with the leadership team, many wonderful clients and colleagues, launching newer expertise, to consolidate our strengths further.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
