MAM
Havas Media Group appoints Sanchita Roy as head of west India
MUMBAI: Havas Media Group has appointed Sanchita Roy as head of west India. Roy will be responsible for the overall management and growth of the Havas Media Group Mumbai as well as the Western operations.
She will be reporting to Uday Mohan – managing partner, north and west India who has recently taken over the additional responsibility of west besides leading the largest operation of north India.
Havas Media Group has been growing at a phenomenal pace over the years and this year also has been winning new clients inspite of the overall slowdown.
Havas Media Group MD India Mohit Joshi said, “In these challenging times, while the focus has been of persistence and optimism, Havas Media Group has been steadily forging ahead with adding new clients and thus is looking at further strengthening its operations and bolstering the team. I am very happy to welcome Sanchita to Havas – she carries with her a vast experience in integrated media strategy and planning which will add immense value to both the network and our many clients. I am confident that she will lead the team well under Uday’s guidance who has handled both North & West operations in his expanded role and has been a long-standing pillar of the Havas Media Group operations.”
Roy said, “Havas Media Group has been a challenger-brand in the Indian media ecosystem but over the last few years has made huge strides in the overall media environment. Their global expertise, digital prowess and the unique ‘Together’ strategy makes it the most agile and future-ready agency network. I look forward to this opportunity and an exciting journey with Havas.”
Prior to this Roy was with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously. With over 19 years of experience she has worked with brands like J&J, Beiersdorf, Unilever, Volkswagen, Ferrero, Reckitt Benckiser and has been a recipient of coveted industry awards like Media Abbys, CMO Asia, Emvies and Campaign Asia Account Person of the Year.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
