MAM
Havas Media bags media duties of Amway India’s beauty vertical
MUMBAI: Amway India, a wholly owned subsidiary of $11.3 billion Amway Corporation, has awarded the media duties of its beauty vertical to Havas Media. The agency will handle media planning and buying duties of Amway‘s beauty range of products.
The direct selling FMCG company, which offers 131 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and great value products, had earmarked Rs. 530 million towards advertising in 2012.
Amway India CMO Naveen Anand said, “Amway today is a well known brand in India and our range is getting even more extensive to cater to a higher range of customer needs. So far we were focussed on building our Mother brand “Amway” and health & nutrition brand “Nutrilite”.
“Now we have decided to launch our beauty vertical in mass media. We were looking for an agency that would do justice to our beauty vertical – we found Havas Media to be the right partners with a sound strategy and a team which showed a lot of passion for our Business.”
Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are delighted to have Amway as a part of our portfolio. It is a great brand to be associated with but more importantly they are a great client to work with. This is yet another very important milestone in Havas Media India‘s ambitious growth plans.”
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
