Account
Havas Media bags integrated media mandate of Faircent.com
MUMBAI: Havas Media Group, India, has bagged the integrated media duties of Faircent.com, India’s largest peer to peer lending platform. The account will be handled out of the agency’s Gurgaon office.
Faircent.com is a peer to peer lending website which caters to retail and business loans. It is an online platform where, people who have spare money lend it directly to people who want to borrow, thereby eliminating high margins that traditional intermediaries make on loan transactions.
Commenting on the partnership, Karun Thareja, Chief Marketing Officer, Faircent.com, said, “We are pioneers in the Indian lending ecosystem and have a unique offering that has already seen tremendous traction in the market. To launch our first-ever advertising campaign across mediums, we were looking to partner with a media agency that can understand our business and have tremendous passion for it. Havas Media presented an insightful and compelling communication strategy and we are happy to partner with them”.
On the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “P2P lending marketplaces have been a growing phenomenon in the country & is expected to grow up to $5+ billion over the next four to five years. Faircent.com is a clear disruptor in this space. With a simple and transparent revenue model, Faircent.com has not only built a strong customer base but has added value to both borrowers & lenders.”
“Faircent.com fills a critical need gap in the digital financial eco-system by allowing greater credit access & empowering customers by having a transparent rate discovery model. Transparency and accountability, are also core values at Havas Media Group,” added Mohit Joshi, Managing Director, Havas Media Group, India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
