MAM
Havas Group India appoints Priyanka Mehra as director marketing and communications
MUMBAI: Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team to elevate brand reputation and awareness along with managing key strategic tie-ups in line with the Group’s “Together” strategy.
A media professional who leverages over 14 years of experience in the media and marketing arena, Mehra’s last stint was at Creativeland Asia as editor-in-chief – content marketing. Mehra also has varied experience across brand verticals including luxury and ecommerce in content consulting, marketing, and brand management.
Havas Group India chairman and chief creative officer Bobby Pawar said, “The sheer length and breadth of communications at Havas collaborating with Vivendi entertainment and content platforms provide us with great marketing ammunition and Priyanka’s appointment is a step forward in showcasing our strength as a Group in the Indian market.”
Havas Group India group CEO Rana Barua said, “Given Priyanka’s understanding of content and communications, her appointment is part of a management structure that brings together all communication disciplines – creative, media, healthcare under the Havas Village umbrella. Part of her mandate will be overall communications and going forward key strategic tie -ups and initiatives given Havas Group India’s future-forward vision”
“What makes Havas Group India an exciting place to be is the integrated offering across media creative and healthcare. Added to this is the collaboration with Vivendi which includes Universal Music, GameLoft and Daily Motion, which in turn creates a unique narrative and a unique marketing force,” said Mehra on her new role.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
