MAM
Havas Group India appoints Anjali Gupte as CFO
Mumbai: Havas Group India has appointed Anjali Gupte as chief financial officer, further bolstering its senior leadership team. Based out of Mumbai, Gupte will report to Havas Group India CEO Rana Barua and also Asia Pacific Group CFO Brice Pinoncely.
Gupte has over two decades of experience across industries spanning advertising, financial services, manufacturing and real estate. In her previous role as CFO at Grey Group, she oversaw financial operations of the agency’s creative, digital and activation businesses in South Asia and was responsible for driving profitable growth across India, Bangladesh and Pakistan.
Prior to Grey, she worked at Thomson Reuters for 17 years in the financial risk division. She is also an Independent director on the Board of Astec LifeSciences Limited, part of the Godrej group, where she also had a four-year stint.
Havas Group India CEO Rana Barua said, “Havas Group India is now totally integrated and has over 1000 people working across 10 specialist agencies in 3 Villages (Bangalore, Delhi and Mumbai). We also have ambitious acquisition plans and multiple ongoing conversations for both media and creative groups. I welcome Anjali as Group CFO at this crucial juncture as we stabilise operations and action our growth plans. Anjali is a highly accomplished professional with leadership and people skills that have stood her in good stead as a business partner and strategist in her previous roles.”
On her new role, Anjali Gupte said, “I am delighted to join the Havas Group, which in a very short while has built a fantastic reputation and stature in the Indian advertising market. With an extremely progressive vision of growth, strong leadership, and a wide spectrum of specialist agencies ranging from creative, media, health, data, design and entertainment all under an integrated Village model, this will truly be an exciting opportunity for me. I am looking forward to my role at Havas Group at such a challenging time and am confident that we will make a meaningful difference as we go forth.”
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
