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Havas announces new leadership appointments
Mumbai: Havas has announced the elevations of two senior leaders. Rana Barua, based in Mumbai, will extend his remit to include Southeast and North Asia. Barua’s career spans nearly three decades, including the last five years spent overseeing Havas’ India operations, comprising over 2,000 people across Havas Creative Network and Havas Media Network. The expansion of Barua’s scope adds nine additional markets under his leadership in his new role as group CEO India, South East & North Asia.
Speaking about his new role, Barua said, “I am extremely excited and thankful to the global leadership team for entrusting me with this additional responsibility. These nine distinct markets in South East & North Asia, provide multiple and diverse occasions for collaboration for both our global and local clients. I look forward to working closely with the regional teams and each country’s leadership to create more meaningful engagements and opportunities for our talent and clients.”
In parallel, Alberto Canteli, based in Dubai, will continue as chairman and CEO Havas Nordics, Benelux, Central & Eastern Europe, and Middle East, while taking on new responsibilities driving special projects in coordination with Donna Murphy, Global CEO, Havas Creative Network and Havas Health & You. This new area of focus will include identifying growth levers and developing actionable strategies at the global level, including new client opportunities, services, expansion, and cross-selling. A long-time veteran of Havas, Canteli has been serving as a key pillar in the international expansion of Havas for more than twenty years.
“During moments like these of continued disruption and transformation, I am thrilled to have the opportunity to combine my regional responsibilities in Europe and the Middle East with a new role that will facilitate a closer collaboration with our global leadership team. AI, Web 3.0 and Blockchain among other advancements, will have a strong impact on our industry and it will be a privilege to contribute to the transformation and turnaround of our business moving forward,” shared Alberto Canteli.
“I would like to warmly congratulate Alberto and Rana on their new, expanded roles. Their proven leadership skills, vast expertise and innovative thinking will create new synergies and accelerate growth, allowing our teams to further build on Havas’ integrated approach and offer our clients the best possible outcomes,” commented Havas chairman and Global CEO Yannick Bolloré.
MAM
Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
