MAM
Hathway ropes in R Madhavan as brand ambassador
MUMBAI: Hathway broadband, India’s leading player in fixed line broadband internet service announced the appointment of actor Madhavan (popularly known as Maddy) as the national brand ambassador, adding star power to drive the internet and broadband business.
Hathway broadband, India’s leading player in fixed-line broadband internet service announced the appointment of actor Madhavan (popularly known as Maddy) as the national brand ambassador, adding star power to drive the internet and broadband business.
Talking about the power of high-speed broadband actor Madhavan said, “Internet is the future of the new India. The power of broadband connectivity to make services and applications available to all is fundamental in transforming India digitally. I am happy to be associated with a brand like Hathway that is committed to the vision of digital India.”
Proudly welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan-India acceptance, and charismatic personality as the youth icon, will help us increase our customer footprint across India.”
Hathway will be shortly rolling out a multimedia campaign featuring the new brand ambassador that will highlight Hathway’s cutting edge GPON, Fibre to home (FTTH) technology and Ultra High-Speed broadband network.
With the growing number of internet consumers, speed and data plan have always been the constant benchmarks for choosing a broadband connection. With the rollout of GPON Fiber to home technology, Hathway seeks to create a whole new breakthrough in the internet broadband industry with an unprecedented speed at affordable mass pricing while offering practically unlimited data. Through this Hathway aims to democratise broadband, making it accessible for internet consumers pan India.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
