MAM
Hashtag Orange expands its footprint to Hong Kong
Mumbai: Hashtag Orange, a prominent 360-degree digital advertising agency headquartered in Gurugram, India, has announced its expansion into the market of Hong Kong. This strategic move aligns with Hashtag Orange’s commitment to providing exceptional digital marketing solutions to clients worldwide and solidifying its presence in the Asia-Pacific region.
Hong Kong’s strategic location makes it an ideal gateway to other high-growth Asian markets, including China and Southeast Asia. By establishing a virtual office in Hong Kong, the digital and advertising agency aims to meet the rising demand for innovative digital marketing services in the region. To spearhead the development, the agency has appointed Ishwarya Ganapathy Raman, a strategic marketer with over 11 years of experience, as the new business and strategy lead. She will lead the expansion in the South Asian market with her expertise and strategically manage accounts in India.
“Hashtag Orange’s expansion into Hong Kong is a significant milestone in our journey of offering cutting-edge digital marketing solutions across Asia,” said Hashtag Orange founder Mukesh Vij. “We are committed to nurturing our global footprint, and this expansion is just the beginning. We envision more offices opening in the upcoming months as we continue to help businesses achieve their digital marketing goals worldwide.”
Raman is a veteran strategic marketer with expertise in handling over 70 B2B, B2C, and D2C accounts as a Digital Marketing Consultant. Her expertise also lies in establishing start-ups by integrating both traditional and digital marketing approaches and maximizing business ROI. She has taught across various Business Schools and has nurtured brands with a 360-degree strategic approach. In her last role, she led the Digital Marketing and Marketing team at GMR Aerocity. With her proven track record, she will play a pivotal role in building strategic partnerships and ensuring the Hong Kong branch’s success.
Raman shared her enthusiasm for the new role, stating, “I am excited to be a part of Hashtag Orange’s journey as we take our expertise in digital marketing to Hong Kong. I look forward to working closely with the talented team to achieve remarkable results for our clients in this dynamic market.”
Since its inception, Hashtag Orange has created and launched various online and offline brand campaigns for national and international brands. The company caters to all business categories from B2B, B2C, and D2C, focusing on solving their business challenges with data and technology-driven digital solutions.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
