MAM
Harsh Sheth steps up at MSL India
MUMBAI: Harsh Sheth has pressed the accelerator at MSL India. The corporate communications specialist has been elevated to associate vice president, marking the latest pit stop in a steady, well-timed climb through India’s healthcare and pharma PR lanes.
Sheth is no stranger to the MSL garage. His latest promotion comes after a two-year stint as group head and an earlier innings as associate director, roles that saw him juggle reputations, crises and clients with equal dexterity. In total, he has spent over four years in his current MSL avatar—long enough to know where the levers of influence sit.
Before returning to MSL, Sheth briefly detoured to Spag as associate account director, and earlier to Roche as partner – corporate affairs and communications, where he handled the full alphabet soup of internal and external communications: employer branding, crisis management, social media, KOL engagement and leadership counsel. Calm under pressure appears to be a recurring theme.
His résumé is quite well stacked with sojourns at India’s healthcare communications ecosystem. From corporate communications at Glenmark Pharmaceuticals to account manager at Adfactors PR, and an earlier managerial role at MSL India itself, Sheth has built a reputation for mixing strategic thinking with media nous. The journey began even earlier at Prime Communiqué and Viraat Technology Labs, cutting his teeth on account management and business development.
An MBA by training and a healthcare communicator by practice, Sheth now finds himself at the senior table just as clients demand sharper narratives and steadier hands. For MSL India, it is a safe bet on institutional memory. For Sheth, it is another rung climbed—quietly, efficiently, and without dropping the baton.
In the race for influence, this is one promotion that did not come out of the blue—and will not be the last.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
