MAM
Arzoo Chhabra joins Mondelez International as communications specialist
Former Adfactors PR manager steps into FMCG role to shape brand narratives
MUMBAI: Arzoo Chhabra has joined Mondelez International as communications specialist, marking her transition from agency to in-house communications within the FMCG sector.
Chhabra moves into the role after a four-year stint at Adfactors PR, where she most recently served as senior manager. During her tenure, she worked across external and internal communications, building narratives and managing stakeholder engagement for a range of clients.
Prior to Adfactors PR, she held roles at Avian WE and MSLGroup India, gaining experience across brand communications, media relations and integrated campaigns.
Announcing her new role, Chhabra said she is looking forward to “shaping narratives and building conversations that matter” while working on brands that are part of consumers’ everyday lives. She also acknowledged Ophira Bhatia for the opportunity and expressed enthusiasm about collaborating with Aditi Chada in her new role.
Reflecting on her time at Adfactors PR, Chhabra described the experience as one that offered “lessons, confidence, meaningful relationships, and the space to grow.” She credited Madan Bahal for providing opportunities and mentorship, while also acknowledging colleagues including Arpit Garg and Malek Shipchandler for their support and guidance.
Her move reflects a broader trend of communications professionals shifting from agency roles to in-house positions, as brands place increasing emphasis on owning their narratives and building deeper consumer connections.
As Chhabra steps into her new role at Mondelez International, the focus will be on crafting stories that resonate at scale, blending corporate messaging with everyday brand moments in a category driven as much by emotion as by appetite.
