Brands
Harmanpreet hits it out of the app as new face of Crex cricket platform
MUMBAI: There’s a new innings underway this time off the field as Harmanpreet Kaur, captain of India’s women’s cricket team, pads up as the newest brand ambassador for Crex, the world’s leading cricket analysis app. The collaboration brings a strong shot of star power to the platform while bowling over gender stereotypes in sports.
Speaking about the development, India women’s team captain, Harmanpreet Kaur said, “I am thrilled to partner with Crex, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see Crex’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Crex chief strategy officer Rajat Vallabh said, “Crex has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”
Joining fellow cricketing star Shikhar Dhawan on the Crex roster, Harmanpreet’s partnership signals a strong move towards levelling the playing field and spotlighting the rise of women’s cricket.
Since its launch in 2017, Crex has bowled fans over with its clean, data-rich experience offering everything from live scores and match commentary to player rankings and performance insights. Whether it’s a Test match or a local league clash, Crex’s coverage spans all formats, making it the go-to app for casual viewers and hardcore cricket junkies alike.
With features like shot maps, scoring breakdowns, weather updates, and expert analysis, the platform is transforming how fans consume the sport. And with Harmanpreet now on board, it’s clearly aiming to ensure that the women’s game gets the same spotlight as the men’s.
In an era where cricket is as much about fan engagement as it is about boundaries and bouncers, this partnership is more than a marketing move, it’s a masterstroke.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
