MAM
Harman welcomes Christian Sobottka as new CEO; Michael Mauser hung his boots after 27 years
MUMBAI: A changing of the guard is underway at Harman International, the tech powerhouse behind cutting-edge automotive, consumer, and enterprise innovations. Michael Mauser, the company’s longtime leader, is stepping down as president & CEO on 31 March 2025, making way for Christian Sobottka, who will officially assume the role on 1 April 2025.
After 27 years at Harman, Mauser has decided to pass the baton, having led the company through industry-defining moments, including Samsung’s acquisition in 2017, the COVID-19 pandemic, and global semiconductor shortages. Under his leadership, Harman hit $11 billion in revenue, achieved record profitability, and amassed a jaw-dropping $45 billion in automotive business backlog.
“After nearly three decades with Harman and aligned with our diligent succession planning process, I have decided to step away to spend more time with my family and explore new opportunities,” Mauser said. “I am incredibly proud of what we have achieved together and confident in Christian’s ability to lead Harman into its next chapter.”
Stepping up is Sobottka, a seasoned automotive industry veteran with over 25 years of experience. Since taking over as president of Harman’s automotive division in 2021, Sobottka has been at the forefront of major transformations, steering Harman towards a product- and software-focused model. His expertise in advanced in-cabin experiences and strategic automotive partnerships makes him the ideal choice to drive Harman’s next wave of innovation.
“I am honored to assume the role of president & CEO of Harman,” Sobottka said. “Building on our legacy of innovation and excellence, I look forward to working with our talented teams to drive the next phase of growth and continue delivering exceptional value to our customers and partners.”
Harman’s board of directors chairman Young Sohn praised Mauser’s unwavering leadership and vision, stating, “We extend our deepest gratitude to Michael for his outstanding leadership and unwavering commitment to Harman’s success. His strategic vision has positioned the company for continued growth. We are confident that Christian’s extensive experience and proven track record make him the ideal leader to guide Harman into the future.”
Alongside Sobottka’s appointment, Harman’s lifestyle division president Dave Rogers will join the board of directors, marking another shift in the company’s leadership team.
With its legacy of cutting-edge innovation, Harman remains committed to revolutionising connected technology across automotive, consumer, and enterprise markets. The transition from Mauser to Sobottka signals a new era of growth, software-driven advancements, and global expansion.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
