Brands
Harleen Bhatti hops onto Honasa Consumer
MUMBAI: Harleen Bhatti has taken the reins as vice president of direct-to-consumer operations at Honasa Consumer Ltd, parent company of Mamaearth, stepping into the role this April after a nine-month stint at Wellbeing Nutrition.
The digital marketing maven brings impressive credentials from India’s consumer tech landscape, having previously served three years at The Good Glamm Group, where she built and led a 25-member team across D2C functions that directly impacted more than 60 per cent of the group’s revenue.
“My North Star metric is focused on achieving a target LTV:CAC ratio and ensuring a profitable recurring P&L,” Bhatti noted about her approach to digital growth—a philosophy that has served her well across stints at several high-profile consumer brands.
Before joining The Good Glamm Group, Bhatti spearheaded retention marketing at Lenskart.com, where she claimed to have generated a return on investment of 4x from customer relationship management channels. Her earlier career included roles at Cure.Fit’s Eat.fit division and Capillary Technologies.
Bhatti’s appointment comes at a crucial time for Honasa, which has been expanding its brand portfolio beyond its flagship Mamaearth line. Her extensive experience in performance marketing, customer acquisition and retention strategies could prove vital as the company looks to strengthen its direct-to-consumer operations in an increasingly competitive beauty and personal care market.
The digital growth specialist cut her teeth in strategy consulting at PricewaterhouseCoopers and investment banking at Copal Amba before finding her niche in consumer tech marketing. With her track record of driving profitability through data-driven customer engagement strategies, Honasa appears to be betting on Bhatti to help cash in on India’s booming D2C revolution
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
