MAM
Hansa Research launches FESTIVE MONITOR 2019
MUMBAI: Hansa Research has launched‘Festive Monitor 2019’, a unique studyto map the Indian Consumers’ purchases around the festival season.The Festive Monitor will track consumer purchases across more than 15 product categories, including consumer durables, electronics, mobiles, jewellery, furniture & furnishing, consumables, apparel etc., overa five week period coinciding with the festival season. With a total sample size of over 14,000 respondents, this Monitor will be the largest of its kind, spread over 16 towns with a population of over one lakh, covering decision makers from SEC A& B in the age group 22 to 50.
The Festive Monitorwill focus on shopping done by consumers during the busiest season coveringNavratri, Durga Puja, Dusshera and Diwali. The research design and fast turnaround time for reportingwill ensurevaluable early insights for Marketers,to enhance their understanding and plan actions during the festive season.
“The Festive Monitor will cover key trends in category choices and allocation of money by the festival shoppers. The study will throw light on preferences in shopping formats for various categories,a key input to guide marketing activity“ said V Sudarshan, Senior Vice President, Hansa Research.
“Our 2018 report showed that Mobiles & Accessories, Electronics and Durables emerged as the most popular categories, with eight in ten consumers having shopped in one of these three categories. This year’s Monitor will cover aspects of Marketing activity likePromotions used & preferred during the festival,and Brands, Stores and Websites with the best traction” said Praveen Nijhara, CEO, Hansa Research.
Continued Nijhara, “Nimble marketers, be it online or offline, are the ones who will succeed. The Festive Monitor will provide them quick and actionable data. It is designed to help such Marketers win big in the festival season”.
MAM
Republic Media Network appoints Mohit Dhamne as group CEO
Founding member elevated as network reports 149 million monthly digital users
NEW DELHI: Republic Media Network has appointed Mohit Dhamne as its group chief executive officer, elevating a founding member who has been part of the organisation since its inception in 2016.
Dhamne’s rise within the network has been steady and multi-layered. He began as head of finance, later taking on responsibilities as company secretary and EVP (Finance), before being elevated to chief financial officer in December 2023. In his new role, he will now oversee the group’s overall strategic and operational direction.
The network described him as a key architect of its evolution into one of India’s leading broadcast and digital news platforms. He brings cross-functional expertise spanning finance, law and management, backed by qualifications as a chartered accountant, company secretary, and a postgraduate management degree from the Indian School of Business, Hyderabad.
Congratulating him, Arnab Goswami said Dhamne has been instrumental in shaping the organisation’s growth journey since inception. He added that the founding team’s shared experience and leadership framework will help the network pursue new opportunities and scale further.
The appointment comes at a time of strong momentum for the network. Over recent months, Republic has expanded its core business team by 30 per cent and strengthened its leadership structure with senior executives managing defined revenue portfolios across platforms.
On the digital front, Republic Digital has reported 149 million monthly users, according to Comscore data, reinforcing its position as one of India’s most widely consumed digital news offerings.
The growth has also been supported by expansion in its integrated brand solutions division, Republic Brand Studio, as the network continues to build a more diversified revenue ecosystem.
With this leadership transition, Republic Media Network is positioning itself for its next phase of expansion, combining broadcast strength with accelerating digital scale.
