Ad Campaigns
Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign
Mumbai: Hamdard Laboratories (medicine division) has launched its national campaign ‘Sehat Hai To Watan Hai’ to India’s armed forces and police for their selfless service round the clock. In the second phase of the campaign, the company salutes the soldiers for their unwavering commitment to the nation. In addition, it is supplementing the initiative by offering special offers to the nation’s vigilant keepers.
With the second leg of the campaign, Hamdard has come forward in organising health camps for the armed forces and the police, coast guards, BSF jawans. The company is organising these camps at various police colonies in Delhi and Ghaziabad and looking forward to cover more cities in the coming days. Hamdard is also encouraging frontline workers to get a free health check-up done at Hamdard Wellness Centers and tips from the Unani doctors on how to stay fit, build immunity, fight symptoms and suggestions on post-recovery medicines. Under the ‘Sehat Hai To Watan Hai’ initiative, the patients will also get attractive discounts on the best of Hamdard’s Unani medicines.
“Commitment to self-care is critical as the nation grapples with the third Covid-19 wave. While we continue to provide quality healthcare products to all, we find it critical to care for our armed forces and the police of the nation for their selfless service,” said Hamdard Laboratories (medicine division) chairman and managing trustee Abdul Majeed. “We extend our gratitude through dedicating #SehatHaiToWatanHai to our armed force, frontline workers and commit to providing the best of Unani solutions for their brighter and healthier future.”
A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign was featured across social media platforms along with e-commerce and entertainment portals to engage with audiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
