Ad Campaigns
Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign
Mumbai: Hamdard Laboratories (medicine division) has launched its national campaign ‘Sehat Hai To Watan Hai’ to India’s armed forces and police for their selfless service round the clock. In the second phase of the campaign, the company salutes the soldiers for their unwavering commitment to the nation. In addition, it is supplementing the initiative by offering special offers to the nation’s vigilant keepers.
With the second leg of the campaign, Hamdard has come forward in organising health camps for the armed forces and the police, coast guards, BSF jawans. The company is organising these camps at various police colonies in Delhi and Ghaziabad and looking forward to cover more cities in the coming days. Hamdard is also encouraging frontline workers to get a free health check-up done at Hamdard Wellness Centers and tips from the Unani doctors on how to stay fit, build immunity, fight symptoms and suggestions on post-recovery medicines. Under the ‘Sehat Hai To Watan Hai’ initiative, the patients will also get attractive discounts on the best of Hamdard’s Unani medicines.
“Commitment to self-care is critical as the nation grapples with the third Covid-19 wave. While we continue to provide quality healthcare products to all, we find it critical to care for our armed forces and the police of the nation for their selfless service,” said Hamdard Laboratories (medicine division) chairman and managing trustee Abdul Majeed. “We extend our gratitude through dedicating #SehatHaiToWatanHai to our armed force, frontline workers and commit to providing the best of Unani solutions for their brighter and healthier future.”
A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign was featured across social media platforms along with e-commerce and entertainment portals to engage with audiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
