Ad Campaigns
Haldiram’s campaign for safe customer experience
NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet.
The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level that has been launched at the Haldiram’s outlets.
Being at service of the customers, Haldiram’s wanted to make a responsible comeback post lockdown that prioritises the health and safety of the customers where the employees and customers form the intricate part of the endeavour so that latter can indulge in their favourite delicacy while abiding by the measures necessary for social distancing.
The brand promises to take care of the consumers’ hunger as well as the health with secure delivery counters and seating area. Through the tagline “Delicious bhi Dooriyaan bhi” the brand emphasises on the seating arrangement where consumers are requested and restricted to maintain 6 feet distance from individuals to create a temporary practise of social distancing for safe dining experience and to maintain the permanent love of Haldiram’s.
The brand committed to safety & hygiene since 1937 caters to customers’ hunger while not losing out on their hygiene. Therefore, in the light of menace created by novel coronavirus, Haldiram’s has efficiently incorporated all the hygiene protocols to provide the visitors/consumers with safe and healthy experience on their every visit. ‘Customer Safety is our first Priority’, being the motto, stringent food safety measures have been adopted while focusing on every possible precautions to provide the customers with hygienic environment along with super safe delivery.
“Through the campaign, we wanted to convey Haldiram’s sensitivity towards its consumers health while establishing it as a brand that stands firm to its promises of fulfilling the customer’s expectations,” said Option Designs MD Rahul Gandhi.
The packaging of food is minutely accessed where all the items are sealed with utmost safety and ensures that the staff also maintains their hygiene by washing hands every 30 minutes.
Haldiram’s manager marketing Rajat Rastogi says: “With the coming in of unlock, consumers are wanting to restart life but are hesitant against the heightened health concern. At Haldiram’s, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign highlighting the social distancing along with the favourite food restaurants reassures the customers that by following #HaldiramsCare safety protocols they can entertain themselves to quality food experience in safe environment.”
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
