Brands
Haldiram’s launches heart-shaped chocolate kaju katli for gifting
New Dilruba sweet blends tradition and modern flavours for Valentine’s gifting
MUMBAI: Haldiram’s is giving the classic kaju katli a romantic makeover this Valentine’s season. The brand has introduced Dilruba, a heart-shaped, chocolate-coated version of the traditional cashew sweet, aimed at younger consumers and modern gifting moments.
The new mithai, announced on LinkedIn by Divya Rana Batra, vice president – marketing and E-commerce at Haldiram’s, is positioned as more than just a festive product. She noted that some creations are designed to be felt as much as tasted, reflecting the brand’s effort to combine tradition with contemporary indulgence.
Dilruba is part of Haldiram’s broader push to refresh Indian sweets for today’s occasions. While rooted in classic ingredients and craftsmanship, the product introduces a new shape and flavour twist to appeal to urban consumers and experience-led gifting trends.
The heart-shaped format and chocolate coating are designed to connect with younger buyers and modern celebrations, while still carrying the familiarity of a traditional mithai. The move reflects a wider shift in the sweets market, where premium presentation and occasion-specific products are gaining ground.
Haldiram also sees Dilruba as more than a Valentine’s novelty. The company plans to position it as a versatile gifting option for celebrations, festive moments and personal indulgence.
To support impulse and last-minute purchases, Dilruba will be available across major quick-commerce platforms, allowing near-instant delivery.
With the launch, Haldiram’s signals how heritage brands can stay relevant by mixing nostalgia with new-age formats and flavours. In other words, the old favourite has learnt a new trick, and this time it comes wrapped in chocolate and shaped like a heart.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
