MAM
Hakuhodo Percept bags Sony India creative biz worth Rs 1 bn
MUMBAI: The consumer electronics and IT giant Sony India has appointed Hakuhodo Percept as the creative agency following a multi-agency pitch. The account size is pegged at Rs 1 billion.
The pitch process that began in November 2011 saw agencies such as JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept participating.
The incumbent agency on the account was JWT.
Sony India deputy general manager- marketing communication Ryusuke Fukushima said, “At Sony we don’t simply create products; we create real experiences and emotions. Imagination is at the core of our brand, and with each and every communication of Sony, we aim to inspire and unlock the power of imagination of our audiences. We wanted to revisit our creative mandate and partner with a firm which demonstrates the immersive Sony experience and showcases its DNA compromising of essence, promise and purpose.”
