MAM
Hailed as indian media’s highest creative honour, Promaxbda awards celebrate
MUMBAI: PromaxBDA, the leading international association that honours excellence in marketing, design and promotions kicked off the 2018 awards by announcing Memory Makers as this year’s theme.
PromaxBDA, Country Head (India, Hong Kong and Phillipines), Rajika Mittra said, “This year’s theme Memory Makers is dedicated to our audience, the content creators and their journey to create traces of intangible consciousness around them. Technology evolves every minute but ideas and creativity remain ours, and we are the architects that build and shape the memories of our audiences.”
Speaking about this year’s theme, Promax India Conference Chair and COO Viacom 18 Media Pvt. Ltd., Mr Raj Nayak said, “As content creators we are constantly challenged as Television has morphed into a multitude of portable devices. The future’s technological trends remain unpredictable and endless possibilities may unfold. But we create content that that will be remembered down the road and not fade with time. We are not a sausage machine, we are the memory makers.”
PromaxBDA has always been at the forefront of innovation and therefore last year, it rolled out new categories including Best Branded Content Promotion and Best Online/VOD Service Promo.
While PromaxBDA Awards 2018 is yet to announce its speakers, the line- up promises to host the Global Television and Digital industry’s top brass. Like each year, this time PromaxBDA India conference will push the envelope by being the only ones to bring creative professionals together to discuss future trends and challenges facing the Television and Broadcast Industry. In addition to the conference, the awards will felicitate different professionals and organizations across segments through a wide range of categories.
PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization.
Rajika Mittra, in speaking about the contribution PromaxBDA has made to the industry said, “Each year, we keep building the Promax community through experiences and engagement. We are proud to say that the dedicated workshops/boot camps that we started 2 years ago have helped develop and produce fantastic work from companies.
This year, we hope to bring in more disrupters who’ve changed the rules of the game across platforms.”
PromaxBDA India 2018 is inviting entries for all categories.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
