MAM
Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023
Mumbai: Taking the festive celebration a notch higher, Haier Appliances India (Haier India), a global leader in home appliances and the number one brand in major appliances for 14 consecutive years, announced its strategic association as the ‘Digital Streaming Associate Sponsor’ on Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023.
Pushing the edge, as a challenger brand Haier India rechristened its marketing strategy to bring a power-packed amalgamation of sports and festivals to the customers across India. Integrating a host of traditional and new-age marketing strategies, this festive season Haier India is focused on a high-impact sports marketing game plan to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.
Haier India recognises the significant impact of festivals and sports, specifically in India. These unifying forces bring the nation together, uniting people from diverse backgrounds. Igniting the festive season, through its association with Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023, Haier is all set to showcase the range of its customer-inspired product innovations highlighting the brand’s commitment to leverage technology and innovation. As India takes pride in hosting the entire tournament, Haier India and cricket enthusiasts are gearing up for 48 exhilarating matches.
Haier Appliances India president NS Satish said, “Two things that unite our nation, with the spirit of passion, zeal, celebration, and enthusiasm are festivals and sports. At Haier India, customer centricity lies at the core of our growth trajectory and hence we decided to bring together an impactful marketing strategy bridging the synergies of festivals and sports to tap the premium audience. Ahead of the festive season in India, we are excited to announce Haier’s collaboration with Disney+ Hotstar for the biggest sporting event of the year ICC Men’s Cricket World Cup 2023.”
“This collaboration exemplifies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. Celebrating success and togetherness with India during the festive season, we view this sponsorship as a fantastic opportunity to connect with the customers and showcase our innovative spirit. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the genre of festivals and sports provided us with the perfect opportunity to do so” he added.
In line with the marketing strategy, Haier India has been deepening its sports commitment by investing in top events like Roland-Garros, ATP, and Indian Premier League 2023 amongst others. Now with the ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, this presents a unique opportunity for Haier to connect with the audience even more deeply.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
