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Gutenberg Wins Gold in PR Asia Awards for 2018
MUMBAI: Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s communications industry. The firm won for its “Bharat Yatra” PR campaign for the Kailash Satyarthi Children’s Foundation (KSCF), an organization dedicated to eradicating child labor and child exploitation around the world.
KSCF, led by its founder and Nobel Peace Prize recipient Kailash Satyarthi, organized Bharat Yatra, the largest march in India for child safety, from August thru October 2017. The “Yatra” (march) was an important part of a five-year long global ‘100 Million for 100 Million’ campaign in which youth were change makers for a child-friendly world and all those involved worked toward building a common consensus to end all kinds of violence against children, especially sexual abuse and child trafficking. The march, which was also attended by the President of India Ram Nath Kovind, had an estimated 1 million participants, covered 11,000 kms, and crossed over 22 states in 35 days.
On winning the award, Harjiv Singh, Gutenberg founder and CEO, stated, “We are extremely honored to receive this award and to further showcase Gutenberg’s expertise in spearheading effective, comprehensive and streamlined PR campaigns in many different areas.” Singh added, “Also, this award is especially important to us due to it being won for such a timely campaign with such an important purpose – making changes across India by saving 2 million childhoods every year.”
Says Bidhan Chandra, Executive Director, Campaigns, Kailash Satyarthi Children’s Foundation (KSCF) “We are proud that our campaign, Bharat Yatra, has received international recognition and won the prestigious award. The Bharat Yatra was the largest mass movement which saw active participation of people from all walks of life including government, judiciary, corporates, educational institutions, media, religious leaders and civil society. Led by child survivors, the Bharat Yatra was a clarion call to end violence against children, especially child sexual abuse and trafficking.”
Gutenberg’s PR initiatives extended across both traditional and non-traditional media for Bharat Yatra, resulting in the following for the march:
• 40 million children and 500 million Indians reached in total
• Coverage by over 4,000 India national and international media outlets for television, print, online, and radio
• An estimated 100 regional media interviews across 22 states
• Over 400 feature stories in 35 days
In its entirety, Bharat Yatra’s 2017 march had many impressive accomplishments, including:
• Madhya Pradesh passing a bill for the death penalty for child rapists
• Telangana declaring Karimnagar a child friendly zone
• Andhra Pradesh announcing a global policy institute to formulate an environment for the protection of children in India
• Karnataka setting up a dedicated court to fast-track cases related to child abuse
• Punjab being declared a model state for childhood
• The Union Cabinet clearing the Trafficking of Persons Bill [Prevention, Protection and Rehabilitation Bill] 2018
PR Awards Asia is the foremost event in the Public Relations industry’s calendar, attracting sponsors from both the sector itself and the suppliers that serve them. The judging is led by leading professionals from the in-house ranks, as well as senior agency executive utilizing a demanding set of criteria.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
