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Gurjot Shah Singh moves on from Dentsu after 8 years
MUMBAI: Isobar India’s Gurjot Shah Singh has stepped down from his role as executive vice president- media after an eight-year stint at the network. The development was confirmed by Dentsu to IndianTelevision.com.
Singh’s next move is not yet known. Having joined the agency in 2014 as account director at iProspect, Singh served a stint of nearly six years at Dentsu Webchutney where he took on the role of executive vice president & national media head. He was elevated to his current role at Isobar India in January this year.
A multi-dimensional digital marketer, Singh has been instrumental in the success of Dentsu Webchutney having built the media practice ground up at the digital marketing agency in the last few years. He has been a part of over 30 national and international award-winning campaigns in his career of 12 years, having worked on 200 plus brands, including Ather Energy, Honda bikes, Uber, Max life insurance, IndusInd Bank, Whirlpool, Canon, Flipkart, Under Armour, British council, Air India, Sony Pictures, to name a few.
Recently, the network has witnessed a spate of high profile exits, even the Dentsu Creative Group India centralised its digital media services across all its agencies and capabilities under the Isobar India group.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
