MAM
Gujarat Titans signs 15 sponsors ahead of debut IPL season
Mumbai: Gujarat Titans, the Ahmedabad franchisee of the Indian Premier League (IPL), has signed 15 partners ahead of its debut in Tata IPL 2022.
Ather Energy has signed up as the principal partner of the Gujarat Titans in a multi-year deal. The team has also signed nine associate partners. Capri Global and BKT Tires, have joined hands with the Gujarat Titans. Their logos will feature on the jersey of the Gujarat Titans. Telco Jio and pipe-manufacturer Astral, have joined the bandwagon along with Simpolo Ceramics. The headgear will sport logos of two associate partners – Acko and toothsi. Meesho has signed on to feature on the trousers of the Gujarat Titans team kit alongside FanCode.
In addition, the Gujarat Titans have also signed four official partners. Dream11, audio wearable manufacturer boAt and Kotak Cards have come on board. Amul is the official beverage partner. Radio Mirchi is Gujarat Titans’ official radio partner.
“Ahead of our debut in the IPL, we have joined hands with as many as 15 well-known brands,” said Gujarat Titans chief operating officer Arvinder Singh. “We at Gujarat Titans believe in innovation and excellence and our partners reflect those core values as well. The aim of these partnerships is to add value to each other’s campaigns and to mark a successful debut for the Gujarat Titans in all spheres. As we embark on an exciting journey ahead, we welcome each and every one of our partners and are grateful for the faith they have shown in us. The Gujarat Titans also acknowledge Rise Worldwide for their support and guidance in facilitating these partnerships.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
