MAM
GUEST ARTICLE: What is social entertainment and how can brands benefit from it?
Mumbai: Social entertainment is not just merely content creation and people interacting with each other; it includes different high-tech activities such as video streaming, video chat communication, multi-player gaming, music and video streaming with the help of different social networking services. Social media, as well, comes under the umbrella of social entertainment, covering almost 80 per cent of the market with applications such as Instagram, LinkedIn, Facebook, Twitter, etc. Users from across the world also confirmed that social entertainment is now even taking the place of television and cinema. In order to win the audience’s heart, brands must go to the roots and try being more creative with designing and content creation and communicating their message at the same time through collaboration with creators who have a good amount of fanbase. One of the biggest benefits to brands deals with the prolongation of content through digital collection of videos or posts.
Social media and social entertainment are similar and yet distinct. The social media landscape has changed over the last several years, and these days, social media platforms are intended to be more than just a count of your friends. Viewing other people’s films and photos has become a kind of enjoyment in modern times. The material is being engaged with by more individuals than ever in the social media era. In the history of social media, what you watch and the desire to see is more important than what you follow.
As we are aware, the pandemic in 2021 will greatly impact social media, particularly entertainment. The social platform and means of entertainment benefited from the pandemic.
Now, let’s talk about how brands can benefit
1. Increase brand awareness
In this era, everyone has a smartphone and is using social media platforms like Facebook, Instagram, Youtube, or Twitter, which is a natural place to reach new and highly targeted audiences.
Every single person updates there to see and show their side of living and making money out of it.
2. Humanise your brand
One of the keys to social media for businesses is that it benefits their brands. Introduce your products to the public by highlighting the benefits of your products to your followers.
Show how you embrace your brand values, how it works in people’s life and how you are interested in customers.
3. Establish your brand as a thought leader
No matter which industry your business is in, social media offers plenty of opportunities to establish thought leaders.
4. Stay top of mind
Keep your social media posts creative, entertaining, and informative. 80 per cent of people log in to their account once a day. Social media is a platform where you can connect with fans and followers every time.
If we are talking about the growth
1. Increase website traffic
The keys to increasing the traffic on social media are posts and ads. Sharing fantastic content from your album or website on your preferred social platform.
Participating in social reviews/chats can also be a great way to increase your brand’s visibility in the market.
2. Boost sales
Social networks will become more vital for product search and e-commerce as the number of individuals utilising social media keeps expanding and social sales technologies develop. The moment has come to match your social marketing initiatives with your sales objectives.
3. Partner with influencers
People who have a large following of people who can draw the attention of their immense social media following to your brand.
4. Promote content
Make sure you have a content marketing strategy in place to maximise the advantages of social media for the company.
Conclusion
Social media is undoubtedly simpler to use and has a wider audience than conventional media, which is advantageous for both companies and gaming gear. Everyone is quite active when it comes to social interaction, whether they are one year old or 70 years old. It allows you the chance to advertise your goods while also communicating on many channels. Whether a blessing or a curse, social interaction among people has never been impacted by other environmental elements since it has such a strong grasp on society and people’s daily lives.
The author of the article is Treasure Records managing director Deepak Gupta.
MAM
Ember launches Everyday Cast Iron campaign
New film celebrates real kitchens and reimagines cast iron for modern Indian homes.
MUMBAI: Ember just turned cast iron into everyday iron because when your cookware feels like a lifelong friend instead of a weekend chore, even the tawa starts cheering. Ember, the premium kitchenware brand known for shaking up cookware norms, has rolled out its new visual storytelling campaign ‘Everyday Cast Iron’ this Women’s Day. The campaign steps away from polished show kitchens and dives straight into real Indian homes, capturing how cooking actually happens planned one day, spontaneous the next, always deeply personal.
Shot entirely in authentic kitchens, the films feature individuals with distinct culinary lives, food photographer and stylist Sanskriti Bist, Copper & Cloves founder Sarah Nicole Edwards, culinary professional chef Taiyaba Ali, artisanal cheese makers Ben and Kat of Nari & Kage, and home cook Jayati Jain. Their varied routines highlight that cast iron should adapt to real life, not the other way around.
Ember co-founder & CMO Himanshi Tandon said, “Cast iron is more than cookware, it carries familiarity and emotion for many people. But switching to it can sometimes feel like committing to a harder journey. Our attempt has been to make that journey easier by reimagining the category inside real homes, with real users and their everyday concerns in mind.”
Ember, chief culinary & innovation officer chef Saransh Goila added, “We spent time in real homes and kitchens to understand how people actually cook, clean, and take care of their cookware. From there, we went through multiple rounds of testing and iteration to engineer solutions that make cast iron easier to use while also improving consistency.”
The campaign introduces Ember’s dual cast iron approach, traditional pre-seasoned cast iron for classic performance and durability, and the proprietary TitaniumClad cast iron designed to address common maintenance concerns.
Ember CEO Siddharth Gadodia noted, “This category has existed for hundreds of years, but behaviour around it hasn’t evolved. Our research showed that while many households own cast iron cookware, regular usage remains limited. That gap between ownership and everyday adoption represents a significant opportunity.”
The Everyday Cast Iron collection is now available on the Ember website and Amazon. In a kitchen world that often demands perfection, Ember quietly reminds us that the most beautiful meals are the ones cooked with whatever time, mood and mess the day brings cast iron simply makes them better.
