MAM
Guest Article: We are obsessed with platforms & clients
Mumbai: Digital platforms change how we consume and provide digital products and services. Digital platforms comprising technical infrastructures and their ecosystems of social actors continue to disrupt entire industries. They evolve by leveraging the latest and the best of innovations and continuously learn from the data that resides on it.
Platforms are where – consumers, users, companies, institutions and for that matter, all stake-holder seek information, create, operate, transact, communicate and engage. Some platforms are outward-facing ie consumer or user-facing, while others help in digitalising or automating operations.
Effectively transforming an organisation of any nature or scale is impossible without creating a customised ecosystem. Critically there is a need for one to assess in depth the power and constraints of each platform – even if they are all available. It is like – a great dish cannot be guaranteed in spite of all the exotic ingredients that may be available. You need the right recipe and need to have the ability to cook it to perfection. Most business leaders especially those whose key mandate is to digitally transform or innovate their businesses – cite that, choosing the right platforms in the context of their category, business life stage, budgets etc, is the toughest decision that they have to make. Massive blunders are commonplace – as the decision is so complex.
The other side of the coin is that consumers consume on platforms. They switch from one to another or are simultaneously ‘on’ more than many. Their preference for platforms changes depending on their, purpose, mood, intent, objective, time of the day or familiarity. Essentially the gratification that they seek and the way they interact with and behave on the platform are vastly different – some can be predicted and rest that need a real-time response to their cues. The choice of the brand on which platforms to launch, build desirability or merely promote their products and services is equally complex.
A deep knowledge of platforms, choosing the right ones, and stitching them all together in a seamless ecosystem to drive superlative consumer (user) experiences and achieve higher organisational productivity is now a common (and perhaps the most important) KPI for all business leaders, across the organisation, irrespective of their domain expertise or functional responsibilities.
At Wondrlab we are obsessed with platforms. We invest all the time and money, and sweat, in acquiring and developing deep platform expertise, so that we can deliver platform-first solutions to our customers and hand-hold them through their journey of creating and running a unique transformational ecosystem across marketing and business. Our engagement with each one of them is aimed at delivering simplicity on the other side of complexity.
Our most recent acquisition of Cymetrix a leading salesforce consulting and data analytics company is driven by this obsession. Leveraging salesforces’ customer 360 platform play and combining it with our already acquired platform capabilities in digital content, digital media and influencer marketing we are delivering transformative solutions to clients combining AI+data+CRM+content+media. Needless to say simply!
This article has been authored by Wondrlab Technologies CEO Rajesh Ghatge.
MAM
Republic Media Network appoints Mohit Dhamne as group CEO
Founding member elevated as network reports 149 million monthly digital users
NEW DELHI: Republic Media Network has appointed Mohit Dhamne as its group chief executive officer, elevating a founding member who has been part of the organisation since its inception in 2016.
Dhamne’s rise within the network has been steady and multi-layered. He began as head of finance, later taking on responsibilities as company secretary and EVP (Finance), before being elevated to chief financial officer in December 2023. In his new role, he will now oversee the group’s overall strategic and operational direction.
The network described him as a key architect of its evolution into one of India’s leading broadcast and digital news platforms. He brings cross-functional expertise spanning finance, law and management, backed by qualifications as a chartered accountant, company secretary, and a postgraduate management degree from the Indian School of Business, Hyderabad.
Congratulating him, Arnab Goswami said Dhamne has been instrumental in shaping the organisation’s growth journey since inception. He added that the founding team’s shared experience and leadership framework will help the network pursue new opportunities and scale further.
The appointment comes at a time of strong momentum for the network. Over recent months, Republic has expanded its core business team by 30 per cent and strengthened its leadership structure with senior executives managing defined revenue portfolios across platforms.
On the digital front, Republic Digital has reported 149 million monthly users, according to Comscore data, reinforcing its position as one of India’s most widely consumed digital news offerings.
The growth has also been supported by expansion in its integrated brand solutions division, Republic Brand Studio, as the network continues to build a more diversified revenue ecosystem.
With this leadership transition, Republic Media Network is positioning itself for its next phase of expansion, combining broadcast strength with accelerating digital scale.
