Ad Campaigns
GSK’s new campaign for refurbished Horlicks
NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.
A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.
Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”
GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
