MAM
GrowthJockey unveils AdGPT to supercharge marketing
MUMBAI: Marketing just got a turbo boost. GrowthJockey has launched Intellsys AdGPT, the world’s first prescriptive ad intelligence platform designed to tell marketers exactly what to do next. Gone are the days of staring at dashboards and guessing. AdGPT delivers real-time, ranked, and explainable actions that accelerate decision-making.
“For years, marketers asked ‘What happened?’ or ‘What might happen next?’ AdGPT answers the question that really matters, ‘What should we do now?’” said GrowthJockey founder and CEO Ashutosh Kumar. With AdGPT, teams can check why costs are spiking in certain regions or why one platform outperforms another, receiving precise, data-backed recommendations in seconds.
AdGPT connects to more than 200 marketing and commerce platforms, from Google Ads and Meta to Amazon, Flipkart, Youtube, LinkedIn, Shopify, and major CRMs. Its prescriptive intelligence engine diagnoses issues such as audience saturation, bid overlap, or creative fatigue and prescribes the next best action. Early deployments show marketing efficiency gains of up to 40 per cent.
Powered by over 80 machine-learning modules, the platform covers audience targeting, budget optimisation, creative intelligence, performance diagnostics, and forecasting. Unlike generative AI, which produces content, AdGPT provides actionable, explainable decisions aligned with business metrics like ROAS, CAC, and LTV.
Already adopted by more than 400 companies and 2,800 daily users, the platform processes billions of impressions across search, social, commerce, and video channels every week. Early users report 15–35 per cent lift in ROAS and up to 40 per cent faster execution cycles.
Bootstrapped and venture-tested, GrowthJockey built AdGPT from its experience scaling over 50 ventures across 13 industries. “We didn’t launch a product; we released a new kind of intelligence that thinks for marketers,” added Ashutosh.
AdGPT is now available to enterprises, agencies, and growth leaders through invite-only access, promising to shift marketing from analysis to action at breakneck speed.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
