GroupM’s Wavemaker launches India biz

MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus has opened its business in India.

Wavemaker India will open with a team of 700+ professionals, lead by the recently announced new managing director Kartik Sharma and will serve a portfolio of clients including FMCG giant ITC and L’Oréal.

Wavemaker India will be headquartered in Mumbai with offices in Delhi, Bengaluru, Kolkata, Chennai, Thrissur and Cochin.

Wavemaker India managing director of South Asia Kartik Sharma says, “I am excited as Wavemaker officially starts operations in India. All our people, processes and technology are united through our focus on understanding, accelerating and optimising purchase journeys; making them more satisfying for consumers and more effective for our clients.”