MAM
GroupM’s market share increases to 41.2 per cent
MUMBAI: GroupM, WPP’s integrated media and marketing company, has topped the RECMA overall activity billings 2013 ranking of media agencies again. GroupM India increased its market share as per RECMA in the year 2013 to 41.2 per cent from 40.3 per cent in 2012. Globally, GroupM retained the number one position amongst media agency networks with a market share of 28 per cent. The RECMA report evaluates the overall activity – including buying billings and specialised services.
Mindshare continues to lead in overall market share as the largest integrated media planning company in India, while the other GroupM agencies registered a healthy growth over the last year. GroupM agencies dominated RECMA’s qualitative evaluation with Maxus being the only media agency in India to be rated ‘dominant’, for the fourth year in a row. Mindshare and Mediacom were rated ‘high’ while MEC was rated ‘good’. Continuing its winning streak from 2013 where the network picked up over 80 new clients, GroupM agencies have so far won over 50 new clients in the first half of 2014.
GroupM agencies continue to dominate all industry awards. Apart from that, GroupM is the only media agency network to have won the Porter Prize in 2013, ‘The Dream Company to work for’ in the media and entertainment sector and the ‘Best Employer’ at the World HRD Congress.
Speaking on the year so far, GroupM south Asia CEO CVL Srinivas said, “In recent years, GroupM has taken great measures to become future ready and give our clients an edge in a highly competitive media market. We no longer plan only media for them, but give them end to end integrated marketing solutions that bring digital marketing, content, data and analytics together with traditional media such as TV, radio and print. Our collaborations with global leaders in digital media, data, technology and research, coupled with years of collective experience gives our clients the advantage of working with a true thought leader and help them build highly successful brands. We were the first agency network with whom Facebook signed a partnership agreement in India and have a similar very unique partnership with Google that brings great value to our clients”.
Over the last year, GroupM took a fresh approach to integrated marketing solutions with a program called New ME. This new approach resulted in several successful campaigns including the highly impactful launch of Honda Mobilio with Kapil Sharma led by digital content and the ‘Power of 49’ campaign for Tata Tea led by TV advertising, content, mobile marketing and social impact. In May 2014, Mindshare launched the Loop Room in Gurgaon and Mumbai to help media planners and marketers pick up insights in real time. Maxus recently launched Moribus, its behavioral lab.
“GroupM agencies are at the cutting edge of media and we are preparing our teams and clients to not just move with the times but stay ahead,” added Srinivas. The New ME approach also helped expand business with new clients across industries ranging from e-commerce, banking & insurance, sports, retail, healthcare, etc.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
