MAM
GroupM estimates 11.6% increase in AdEx in India in 2014
MUMBAI: GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014. Along with the Advertising Expenditure (AdEx) numbers, GroupM India also released the mTrends, the list of the biggest media and communication trends in the country.
As per GroupM’s in-depth research of the Indian media industry, the projected AdEx growth estimate is 11.6%. Digital media shows the maximum growth with 35%. This is followed by 12% in TV, a drop from 13.6% in 2013. Cinema remains constant at 12% for this year as well. The print medium shows a significant increase by 8.5% as against the 2013 estimate of 4.6%, owing to growth in vernacular print publications across the country.
CVL Srinivas, CEO, GroupM South Asia said, “We are cautiously optimistic about the media industry in 2014. Sectors like FMCG, Auto and Retail will continue a stable increase in ad spends. We will see an increase in rural spending by FMCG and Telecom.” He added, “The first half of the year will continue to be uncertaingiven the general economic &political environment, and ambiguity surrounding the measurement system. However advertising by political parties is expected to give a boost to the AdEx by upto +2.5%. We envisagea stronger second half with an upsurge in ad spends.”
The TYNY report is the most comprehensive understanding of the estimated media spends by advertisers in the current year. It also highlights some of the industry sectors that will have a major effect on advertising spends across media.This year GroupM also launched mTrends, a quick reference book of the hottest media and communications opportunities in 2014. This list of 20 trends is a derivative of the TYNY 2014 report and has been put together by the team at GroupM India, including the agencies and specialist units.
About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, Maxus, MEC, MediaCom, and Motivator in India. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. www.groupm.com
For further information, please contact:
Ishita Mookherjee
GroupM India
Email: ishita.mookherjee@groupm.com
Phone: +919819838566
Business category overview for key advertising sectors
Elections
- With general elections and 5 state elections on the anvil, Government spending and political party election spending adding significantly to the ADEX of all media
FMCG
- Volume growth back for FMCG companies on the back of good monsoon and hence good rural income
- Raw material prices benign and hence more flexibility with advertisers
- Ad spends of most FMCG companies on the rise to ride on the back of higher disposable income due to election spending
Retail
- Category growth story continues
– More players getting into the food & beverage segment
– E-commerce making inroads into small town India
– Regional players expanding getting into national arena
Auto
- Despite slowdown in the 4wheeler segment, bullish on entry level cars, sports utility vehicles and multi utility vehicles.
- 2wheelers to continue the focus on small town and rural India. Competiitve intensity on the back of recent market developments leading to more launches by existing players and subsequently higher ad spends
Telecom
- Smartphones penetration rising. Stiff competition in the segment to continue
- Phablets & connected devices gaining popularity
- Cellular phone service providers witnessing growth in revenue and ARPU. With service providers slashing prices for 3G schemes competitive activity expected to pick up in this segment
Banking, Financial Services & Insurance
- Revival expected in the segment on the back of likely rate reduction.
- IPO market to pick up pre-election owing to better market sentiments
- Recent RBI policies leading to a more favourable business environment
New bank licenses likely to push ADEX of the category
Click here for the full report
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
