MAM
GroupM appoints Filip Jabbour as MENA CEO
MUMBAI: In order to drive growth in the Middle East and North Africa (MENA), GroupM has appointed Filip Jabbour as CEO for the region.
Based in Dubai, Jabbour will begin his new role from June and report to GroupM Europe, Middle East & North Africa CEO Dominic Grainger.
In his new post, Jabbour will be responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, MediaCom, and BPG Maxus across the region.
Jabbour will launch operations to leverage GroupM’s scale and accelerate development of media agency offerings with focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients.
Jabbour joins GroupM from the US-based Spark where he was executive vice president and managing director. He was also previously with Starcom MediaVest Group as global business development director, where he spearheaded strategy with clients and drove new business internationally. He held leadership roles at Starcom since 2005, including being MENA CEO where he drove successful business across the region.
“MENA is a diverse and dynamic region, with fantastic growth opportunities for our clients. Filip’s track record with blue chip clients, developing communications offers for the future and building relationships make him well suited to further develop and lead our regional operations. His experience, along with his strategic thinking and interest in developing an innovative future-facing business, make him an ideal cultural fit for GroupM and just the right leader to collaborate closely with our agencies to drive additional benefits and growth for our clients in the region,” said Grainger.
Jabbour added, “The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling. GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to help accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available. I’m looking forward to integrating learning from work in the US and across global markets, with specific experiences developed by being part of the MENA region that has shaped my career for 18 years.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
