Digital
Gritzo celebrates Father’s Day with ‘An Ode To Superdads’
Mumbai: Gritzo, a first of its kind brand that provides personalised nutrition drink called “SuperMilk” for children presents a heartwarming film on Father’s Day. that reminds us of the unwavering love and support our fathers have always given us. In today’s fast-paced world, it’s easy to overlook the superheroes in our lives, but Gritzo’s latest campaign aims to bring this back into focus.
Gritzo Father’s Day campaign captures the essence of a father-daughter relationship, encouraging viewers to take a moment to appreciate their fathers. It breaks stereotypes that are often associated with fathers and presents a portrait of a modern-day father who is expressive, caring, nurturing & someone that a daughter can rely on at all times in her life. The digital film, will be amplified across multiple digital touchpoints, including Instagram, Linkedin and YouTube.
The film opens with a young girl engrossed in her office work, seemingly oblivious to the world around her. As she picks up her phone, she notices several missed calls from her dad. This moment of realization brings her back to her childhood memories represented by a princess crown sitting in her room. Viewers are then taken on a nostalgic journey through the young girl’s memories. Scenes from her childhood flash by, showing her superdad taking care of her when she falls sick, supporting her during exam preparations & being the most happiest person in the world when she is met with success. Her internal monologue reflects her thoughts: “Kal hi ki Toh Baat Hai, Jab main Papa ki nahi papa meri Princess Ban jaate theee.” She recalls how her father has always been her pillar of strength, celebrating her smallest victories and appreciating her mistakes. Throughout her life, she has always been a ‘Champ’ daughter to her superhero dad.
But as time passed, we see in the film that her priorities had shifted & somewhere she missed having that connection with her father. The film reaches its emotional peak as the father, heartbroken from his unanswered calls & is pacified by his wife. Just then, he is surprised by his daughter’s arrival. He is elated when he sees her as they embrace each other in a hug. She then places her childhood tiara on his head and hugs him, rekindling the bond they shared with each other.
Commenting on the release of the film, Gritzo’s brand head Sushant Kotian expressed, “At Gritzo we wanted to create a film that represented our SUPERDADS – (superhero dads) in an honest manner embracing all the modern aspects & leaving out the stereotypes typically associated with this role. Through this touching digital film, we aim to remind everyone of the profound impact fathers have on our lives, even when life’s pace distracts us from it. At Gritzo, we believe in celebrating these precious relationships and encouraging everyone to take a moment to appreciate the unwavering love and support that fathers provide. This campaign is our way of acknowledging the timeless bond between fathers and their children and inspiring our audience to reconnect with their personal superheroes.”
Digital
BSE revamps website with real-time data, mobile-first design, smart search
New platform brings cleaner layout, live market trackers and easier navigation
MUMBAI: BSE has rolled out a major redesign of its official website, aiming to make market data faster to access and easier to navigate for both seasoned traders and new-age retail investors.
The updated platform introduces a cleaner, more modern interface, replacing the earlier dense and text-heavy layout with a streamlined design. Navigation has been simplified with clearly segmented menus across markets, corporates, public issues, members, investment advisers and research analysts, helping users find information without the usual maze of links.
At the top, a refreshed header now offers quick access to notices, media releases, trading holidays and career updates. A centralised search bar allows users to instantly locate securities using names, codes, IDs or ISINs, cutting down the time spent digging through pages. For those still attached to the old layout, a dedicated toggle lets users switch back during the transition period.
A key highlight of the revamp is the sharper focus on real-time market data. A live ticker band now runs across the site, offering updates on indices including the SENSEX and BANKEX, alongside pre-open market signals. The homepage also features interactive charts, giving users a quick visual read of market trends without needing to navigate deeper.
Market activity sections such as top gainers, losers, turnover stocks and block deals have been reorganised into tabbed formats, making them more intuitive and easier to scan. Meanwhile, specialised areas like index derivatives and corporate data have been upgraded with better visualisation tools, offering clearer insights into contracts, turnover, open interest and company fundamentals.
The overhaul also reflects a strong mobile-first approach. With a growing number of investors tracking markets on their phones, the new site is fully responsive, ensuring charts and data tables remain readable and interactive across devices.
With this redesign, BSE appears to be aligning its digital presence with the needs of a more tech-savvy investor base, where speed, clarity and usability are just as critical as the data itself.
