Digital
Gritzo celebrates Father’s Day with ‘An Ode To Superdads’
Mumbai: Gritzo, a first of its kind brand that provides personalised nutrition drink called “SuperMilk” for children presents a heartwarming film on Father’s Day. that reminds us of the unwavering love and support our fathers have always given us. In today’s fast-paced world, it’s easy to overlook the superheroes in our lives, but Gritzo’s latest campaign aims to bring this back into focus.
Gritzo Father’s Day campaign captures the essence of a father-daughter relationship, encouraging viewers to take a moment to appreciate their fathers. It breaks stereotypes that are often associated with fathers and presents a portrait of a modern-day father who is expressive, caring, nurturing & someone that a daughter can rely on at all times in her life. The digital film, will be amplified across multiple digital touchpoints, including Instagram, Linkedin and YouTube.
The film opens with a young girl engrossed in her office work, seemingly oblivious to the world around her. As she picks up her phone, she notices several missed calls from her dad. This moment of realization brings her back to her childhood memories represented by a princess crown sitting in her room. Viewers are then taken on a nostalgic journey through the young girl’s memories. Scenes from her childhood flash by, showing her superdad taking care of her when she falls sick, supporting her during exam preparations & being the most happiest person in the world when she is met with success. Her internal monologue reflects her thoughts: “Kal hi ki Toh Baat Hai, Jab main Papa ki nahi papa meri Princess Ban jaate theee.” She recalls how her father has always been her pillar of strength, celebrating her smallest victories and appreciating her mistakes. Throughout her life, she has always been a ‘Champ’ daughter to her superhero dad.
But as time passed, we see in the film that her priorities had shifted & somewhere she missed having that connection with her father. The film reaches its emotional peak as the father, heartbroken from his unanswered calls & is pacified by his wife. Just then, he is surprised by his daughter’s arrival. He is elated when he sees her as they embrace each other in a hug. She then places her childhood tiara on his head and hugs him, rekindling the bond they shared with each other.
Commenting on the release of the film, Gritzo’s brand head Sushant Kotian expressed, “At Gritzo we wanted to create a film that represented our SUPERDADS – (superhero dads) in an honest manner embracing all the modern aspects & leaving out the stereotypes typically associated with this role. Through this touching digital film, we aim to remind everyone of the profound impact fathers have on our lives, even when life’s pace distracts us from it. At Gritzo, we believe in celebrating these precious relationships and encouraging everyone to take a moment to appreciate the unwavering love and support that fathers provide. This campaign is our way of acknowledging the timeless bond between fathers and their children and inspiring our audience to reconnect with their personal superheroes.”
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
