MAM
Grey’s Nirvik Singh elevated to President, South East Asia
MUMBAI: In an endeavour to exercise new regional responsibilities Nirvik Singh, currently Chairman – South Asia has assumed the newly created position of President, South East Asia, Grey Global Group.Singh will continue to be based out of Mumbai. In addition to his existing portfolio of India, Bangladesh, Sri Lanka and Pakistan, Singh will now also take charge of Grey operations in Thailand, Indonesia, Malaysia and Indochina.
“Since taking the helm at Grey South Asia in l997, Nirvik has transformed an organizationally and financially weak operation to a vibrant agency group that has helped the region achieve a stunning financial performance for the past three years. A smart negotiator who has driven growth via astute geographic and business line acquisitions, outstanding new business achievements and talent development, Nirvik’s skills as a businessman and total marketing solutions partner will enable him to make immediate contributions to Grey’s client porfolio and operations across South East Asia,” remarked Grey Global Group chairman and CEO Asia Pacific Mike Amour.
Singh’s elevation comes in the wake of strengthening and accelerating Grey growth opportunities in the region, citing the need for “a better, smarter service offering for clients, increased scale in key geographies and a more dynamic new business growth.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
