MAM
Grey forms strategic alliance with Eastern Advertising in Taiwan
MUMBAI: Grey Group has formed a strategic alliance with a Taiwan-based ad agency, Eastern Advertising.
Eastern Advertising CEO Paul Tsai said that the industry is currently experiencing significant challenges particularly with the advent of digital marketing in the total integrated communications mix. “Together with Grey Group‘s global resources, this opportunity will drive our agency ahead in the market”.
Grey on its part is in an expansion mode across the Asia Pacific region. Most recently, the Group agreed to acquire a majority stake in Campaigns & Grey in the Philippines.
Eastern Advertising serves international and local clients including Panasonic, Fujifilm, AURORA, Kanebo, Brappers, Marilyn, Sealer, Tombow, Joy English School, Ching Yeh Paint, Taiwan Beer, Ten Ren Tea, Pop-Smile and SHS.
Grey Group Asia Pacific chairman and CEO Nirvik Singh stated, “This move reaffirms our commitment to the important Taiwan market. Eastern Advertising is a highly respected pioneer in the industry with an unparalleled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories.”
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
