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Genero onboards Subbaraju Alluri as MD for Asia
Mumbai: Global creative platform Genero has announced the appointment of Subbaraju Alluri as managing director (MD) – Asia, based in Singapore.
Alluri joins Genero less than a year after joining communications firm Redhill Communications after spending more than 19 years with Grey Group.
According to Genero, Alluri will work closely with CEO and co-founder Andrew Lane, and the existing team in Asia to drive growth across the region. He is tasked with building on the momentum that the business has seen since the pandemic began, with “greater pressure on marketing budgets and an increasing number of in-house teams looking to augment their marketing services structures with creative tech platforms,” said the company.
“He brings incredible experience from his years at Grey working with some of the world’s biggest advertisers, as well as a deep understanding of the industry and clients across Asia. We know that Raju’s experience will add great value to the Genero solution and for our clients,” Lane said.
As a Grey veteran, Alluri previously held a number of roles across the agency, including president director and CEO in Indonesia, CEO of Singapore and Thailand, and group CEO of Indonesia and Thailand.
Speaking about his new role, Alluri said, “I’m absolutely thrilled to join this amazingly progressive technology-driven global company. Excited to lead the Asia region to build Genero across a very diverse set of markets. It’s an incredible opportunity to help brands, creators, and agencies with a global creative platform built for modern marketers. This is the new way to create and I am looking forward to building something awesome with team Genero around the world.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
