Ad Campaigns
Greenply urges people to go noise free this Diwali
MUMBAI: Greenply, known for its innovative ad campaigns, has an important message to share with everyone this Diwali season.
Its brand new audio visual campaign spanning 45 seconds which has been widely shared on social media grips the attention of the audience by capturing the trauma faced by animals due to the noise created by firecrackers during the Festival.
The trend of bursting fire crackers has been around for a long time but apart from affecting the environment gravely over the last several years, it brings with it a disturbing experience for the animals around us.
Greenply thus urges people to go noise free this Diwali so that the joyous festival doesn’t turn into a cause of trauma for the creatures around us. Unlike us, they do not have voices to express their distress.
They look up to their compassionate and responsible human friends to be their advocates.
The video encourages people to make their pets as well as all animals around us be a part of Diwali by making it noise free and sharing pictures with the hashtag of #WontHideFromDiwali.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
