Ad Campaigns
Greenply Industries commemorates Indian Independence with #AsliAzadi campaign
Objective of the campaign: The objective of the campaign is to explain the new concept of Azadi, the significance of being free from all taboos in the society. To explain what Azadi really means in our age. To carry forward a thought that we have imbibed for good and a greater cause.
Brief shared with the agency: 2018, on the eve of Independence Day, Greenply aimed to pay a tribute to the farmer community through the #AsliAzadi initiative with the commitment to provide them support socio-economically
Fast Forward to 2019. Come this August 15, we will be stepping into our 73rd year of independence and like every year, we are all geared up to celebrate the spirit of freedom. But the bigger question lies, are we free? Every day, somebody or the other is fighting big or small battles to overcome societal norms, oppression, corruption and several other actions that hinder their real freedom. And, amidst all these incidents and actions, there lies a spectator who is a constant observant – the furniture.
The Creative Approach: The objective was to encapsulate the essence of the campaign and create a connect with the brand. To showcase furniture as a constant companion who spectates all the injustice that stops people from being truly Independent.
Film Descriptor (i.e. describing the film):
We start the campaign with a brand film where we showcase different situations, right from neglecting the LGBT community to corruption to child labour and domestic harassment. While the narration depicts those incidents closely, Greenply urges to put an end to those and that is when the nation will proudly celebrate #AsliAzaadi.
Mr. Sanidhya Mittal, Executive Director of Greenply Industries Limited: Our #AsliAzadi is an awareness campaign personified through various plywood furniture. It is dedicated for people at large to break free from the oppressive societal issues and claim independence from the sufferings that happens behind the closed doors. This campaign was conceptualized with a commitment towards creating a positive change in the society.
Mrinal Lunia – CEO, Digitale: This film helped explore and bring to light some key issues that our society is engulfed with. Greenply being a socially aware brand gave us the right platform to help highlight these and bring it to the mainstream to break free from the shackles and attain #AsliAzadi
Link to the film:
Instagram: https://www.instagram.com/p/B1Df2yVB8mr/
Facebook: https://business.facebook.com/GreenplyPlywood/videos/1903775939725826/?business_id=107677416366944
Twitter: https://twitter.com/GreenplyPlywood/status/1160810987412287489
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
