Brands
Greenply unveils song by Udit Narayan “Humein Aage Badhna Aata Hai”
Mumbai: Greenply proudly announces the release of the heartfelt song “Humein Aage Badhna Aata Hai”, sung by the legendary Padma Bhushan awardee, Udit Narayan, as the official anthem for the second season of Hindustan ki Shaan awards. The song, composed by acclaimed music composer Nilotpal Bora, captures the indispensable role of carpenters in designing beautiful spaces around us.
“Humein Aage Badhna Aata Hai” is a lyrical celebration of the indispensable role played by carpenters in shaping the spaces we occupy. The song encapsulates the spirit of growth within the carpenter and contractor community, highlighting their hard work and success. The resonating lines, “Humne badla hai khudko, humein badlav lana ata hai,” serve as a testament to the transformative journey undertaken by these skilled artisans. The accompanying video visually narrates the inspiring tale of contractors and carpenters, diligently working to bring the dreams of homeowners to life. Through the fusion of technology and inventive solutions, the craftsmen breathe life into the visions of these homes.
With Hindustan ki Shaan Season 2, Greenply is set to honour exceptional craftsmanship and spotlight outstanding contributions in interior design. The season promises to be a grand celebration, applauding the hard work and skills of contractors and carpenters nationwide.
Going beyond recognition, Greenply aims to cultivate camaraderie within the carpentry community, fostering a space for the exchange of innovative ideas and practices. Hindustan ki Shaan Awards is a tribute to the heartbeat of the interior design industry, exemplifying the brand’s unwavering commitment to recognising and celebrating the tireless efforts of contractors and carpenters who embody a progressive outlook toward growth.
Greenply Industries CEO and joint managing director Manoj Tulsian shared his perspective on the launch, stating, “This song is an ode to the craftsmanship of the carpenter community that not only builds structures but also weaves stories. The second season of ‘Hindustan ki Shaan’ awards signifies our commitment to recognizing the unsung heroes of the interior design industry. It is our privilege to salute their unwavering dedication to their craft.”
To experience and celebrate the craftsmanship of carpenters, listen to the official song of Hindustan ki Shaan Season 2.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
