Ad Campaigns
Greenlam Industries Ltd launches Diwali film celebrating inner beauty
Mumbai: Greenlam Industries Ltd, India’s number one surfacing solutions brand, has launched a brand-new digital film this Diwali, shining a light on ‘inner beauty’ and urging viewers to ‘Beautify the Inside’. The film, conceptualized and directed by The Titus Upputuru Company beautifully encapsulates that when beauty exists on the inside, it will transcend all bounds to show on the outside too.
In this heartwarming Diwali film, a young boy is gifted a small doggy soft toy that he had his heart set on by his father as a surprise. Soon after, the young boy sees a poor woman selling diyas at a distance, with her little daughter sitting beside her, crying. Seeing this, the young boy quietly leaves his beloved new soft toy next to the little girl, stopping her tears and lighting both her and the young boy’s faces up with smiles. Like the young boy’s inner purity and beauty of his heart shone through in his simple gesture, Greenlam Industries too, believes that when one’s inside is beautiful, it shows on the outside too. This Diwali, Greenlam Industries urges consumers to ‘Beautify the Inside’.
Commenting on the launch of the brand campaign, Greenlam Industries director Parul Mittal said – “At Greenlam, we are constantly improving our services to offer the best surfacing solutions while being committed to providing elegant, beautiful spaces for every aesthetic and mood. We truly believe that when beauty lies on the inside, it cannot be contained from shining on the outside too, and that holds true for not just people but spaces as well. Through this film, we want to convey the message that Greenlam aims to beautify the inside of one’s spaces, both residential and commercial, so that they are beautiful both on the inside and outside.”
Commenting on the launch of the brand campaign, The Titus Upputuru Company founder and the director of the film Titus Upputuru said – “During Diwali, there is so much emphasis on the exterior. How we look, how our houses look, how the buildings and the shops look. People dress up themselves and try to make everything look beautiful. When we looked at Greenlam, the brand has been beautifying the interiors for years now. That’s when we decided to look inwards. We turned the spotlight on our hearts. If we are beautiful on the inside, it manifests on the outside. The film celebrates this powerful insight through a heart-rending story of a little boy and his favourite toy. It was wonderful to work with the children and bring about the emotion of giving, as it is more blessed to give than to receive”.
The film has been produced by The Titus Upputuru Company.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
