MAM
GreenCell Mobility deploys 150 electric buses in Ayodhya
Mumbai: GreenCell Mobility, a pioneering electric mobility solutions provider, is proud to announce that the Director of Urban Transport selected Greencell Mobility as a partner to deploy 150 intra-city electric buses to Ayodhya for the momentous Ram Mandir consecration ceremony. This fleet will play a crucial role in providing intra-city transportation service to an estimated two million devotees within Ayodhya from mid-January to the end of February, including the day of the ceremony and the surrounding days, marking a significant period for pilgrims and believers.
As a company at the forefront of sustainable transportation, GreenCell Mobility is honoured to provide its buses for hundreds of thousands of passengers in need of public transportation during this event where over 2.5 crore devotees are expected to visit the city till March’24, making Ayodhya an eco-friendly tourist hub! The use of these 150 electric buses is a testament to the commitment towards environmentally friendly solutions, significantly reducing carbon footprint by avoiding approximately over 600 tonnes of tailpipe emissions per month. These buses were flagged off in Ayodhya by Uttar Pradesh chief minister Yogi Adityanath on 14 January’24.
GreenCell Mobility CEO & MD Devndra Chawla stated, “We are humbled and excited to be part of Ayodhya becoming an eco-friendly tourist hub, as we deploy our buses in the city. Our mission has always been to promote sustainable transportation solutions, and the government’s decision to utilize electric buses for this grand occasion aligns perfectly with our vision. It’s not just about ferrying passengers; it’s about being a part of a collective journey towards a cleaner and greener future.”
The use of electric buses during this event is a significant step towards promoting electric mobility in India and showcasing the practicality and efficiency of electric buses in managing large-scale public transport needs, especially during such significant cultural and religious events.
GreenCell Mobility has deployed over 700 buses in UP, saving over 22,000 tonnes of tailpipe emissions annually. With these 150 buses in Ayodhya, GreenCell Mobility is looking forward to further strengthen the brand’s partnership with the state and help to achieve its goals of electrifying public transport.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
