Ad Campaigns
GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea
Mumbai: GreatWhite Electricals, a leading Indian home electricals brand, launched its latest campaign #ShockinglyBright, featuring its groundbreaking product line of LumaPro LED range. As a part of this new launch, GreatWhite Electricals unveiled an ad film, across television, digital and social media platforms in eight languages. The brand film released as part of the #ShockinglyBright campaign is one of three ad films conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally bright LumaPro LED range.
With ‘Lighting up the world, in a shocking manner’, as its core messaging, the ad film, featuring Varun Sharma, traces the journey of the LumaPro LED range of products, from discovery to end use case. The brand film created by TheSmallBigIdea redefines innovation, ensuring that even on mute, the film effectively conveys the essence of top-notch lighting solutions, making them a compelling choice for consumers. Setting the tone of the ad film is an old-school comedy vibe with retro music and different cinematic styles.
Speaking about the brand’s leadership, GreatWhite Global Pvt. Ltd. MD Hemang Shah said, “At GreatWhite, we envision a safer and a brighter future for homes nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED range is a testament to our dedication to brilliance, both in design and functionality. We believe in providing innovative and reliable electrical solutions; it is about empowering homes with quality products consumers deserve, at economical pricing with a brilliant output in terms of delivering high lumens per watt. The brand films beautifully communicate the core features of this LED range. With the launch of our campaign #ShockinglyBright, we aim to illuminate not just spaces, but minds too, fostering a culture where brightness is not just a luxury but a necessity.”
GreatWhite Global Pvt. Ltd. General Manager – Marketing & Brand Communications Shhailja Chopra further added, “Our campaign #ShockinglyBright revolutionizes our customer’s lighting experience with exceptional and superior quality LED lighting solutions. The campaign is reflective of our idea of Varun being the perfect fit for the #ShockinglyBright Range, since he is superb in terms of expression and has a strong audience pull. Our collaboration with TheSmallBigIdea was a fruitful experience. These extremely passionate bunch of people with a great sense of creativity knew exactly what we expected and delivered results par excellence. This campaign will definitely strike the right chord and build recall for a longer run.”
Commenting on creating the brand films, TheSmallBigIdea COO & co-founder Manish Solanki said, “At TheSmallBigIdea, we take immense pride in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals in their mission to ‘Lighting up the world, in a shocking manner’. When tasked with creating the ad films for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the consumers feel the same emotion and who better than Varun Sharma. We had an incredible experience working with Varun Sharma, his humour and charm has added a comic essence that truly justifies the ad films.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
