Ad Campaigns
GreatWhite Electricals debuts ad film with Tiger Shroff & Malavika Mohanan
Mumbai: GreatWhite Electricals, a leading Indian home electricals brand, launched its latest ad campaign “Har Ghar Banega Beautiful Sight” showcasing ‘Captain Great’ featuring the dynamic duo Tiger Shroff & Malavika Mohanan. In this campaign, they play the role of home inspector and talk about how GreatWhite is ‘Great Home Certified’ for their SecureX Wires & cables. The ad film will be promoted across television, digital and social media platforms.
In their most recent ad film, GreatWhite makes a promise to deliver unprecedented quality and ensures utmost safety for every household at the same time educating them. The company is dedicated to safeguarding its consumers’ homes and providing them with a sense of security. The advertisement also showcases unique USPs like 99.97% pure copper and triple layer insulation and more. Collaborating with Malavika will enable the brand to connect with a broader female audience and expand its reach in the southern region. Additionally, two more commercials featuring different product lines are set to be released soon.
Speaking about the brand’s leadership, GreatWhite Global Pvt. Ltd MD Hemang Shah said “After successfully assisting customers in India and abroad, we have solidified our belief in offering cutting-edge technology and innovative solutions to meet evolving consumer needs. Our mission is to equip homes with high-quality products that meet consumer expectations at competitive prices while producing exceptional results in terms of product range. Our goal in creating this advertisement film was to establish stronger bonds with both our current and potential consumers, particularly by simplifying product awareness to make it lucid for our audience.
GreatWhite Global Pvt. Ltd general manager of marketing & brand communications Shhailja Chopra further added, “Through our latest ad campaign, ‘Captain Great,’ we aim to resonate with our consumers on a deeper level by emphasizing the importance of safety and quality in every household. By featuring Tiger Shroff and Malavika Mohanan, we not only bring star power but also authenticity to our message of reliability and trustworthiness. We believe this campaign will not only reinforce our brand’s commitment to excellence but also forge stronger connections with our consumers, particularly the younger demographic.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
