Brands
Great Learning unveils new logo, reinforces its promise of guided growth
New Delhi: Ed-tech firm for higher and professional education Great Learning has launched its new logo, which represents its core philosophy of ‘guided growth’ for its learners so that they can power ahead in their careers.
Ever since its inception seven years ago, the brand has been working towards empowering learners to accelerate their careers through high-quality education, personalised mentorship, and career support.
The new logo was created by the Great Learning in-house design team. The arrow in the 'G' is a key visual element and symbolises the upward journey of steady growth. The sharp contours of the icon ‘G’ blend with the rounded typeface for the lettering to bring alive what the brand stands for – a potent combination of cutting-edge skills delivered via a supportive and inviting learning experience.
Great Learning CEO Mohan Lakhamraju said, “Our experience has shown that mentorship and guidance are pivotal to the success of an individual’s learning journey. It is this personalised attention and mentorship that has differentiated Great Learning and helped establish it as the most trusted ed-tech company in our space and enabled us to positively impact the careers and lives of our learners.”
The brand also released a short video highlighting the brand philosophy of mentored learning, and the impact created since the company’s inception.
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador DalÃ, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
