Brands
Unix India unveils new brand identity
Mumbai: Unix India, a leading name in consumer electronics and mobile accessories, proudly unveils its dynamic new brand identity as part of its transformation journey. The company’s new logo features a modern design with red becoming the key brand colour palette, representing limitless possibilities, progressiveness, and confidence.
Unix’s new logo symbol is the letter ‘U’ intersected by a horizontal line, symbolising boundless potential, progress, and the brand’s bold, confident outlook for the future. The inspiration for the emphasis on letter ‘U’ is driven from the brand’s customer-centric approach, illustrating how customers inspire Unix’s products and embody the brand’s ethos of “for you – the new you.” This modern identity aligns with Unix’s vision for a bold new Bharat and also presents itself as a more globally recognizable symbol.
Speaking on the development, Unix India co-founder Imran Kagalwala said, “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”
The revamped identity extends across all consumer touchpoints, such as products, digital platforms, and communication materials. Unix, a proudly Made in India, Made for India brand, boasts a product portfolio of around 600 plus SKUs and is available in 500 plus cities nationwide. The brand manufactures all its products in India and strongly supports the vision of PM Modi’s ‘Atmanirbhar Bharat.’
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
