MAM
Gozoop wins Khandani Rajdhani’s digital marketing mandate
Mumbai: Khandani Rajdhani, a vegetarian Thali restaurant which is the flagship brand of Mirah Hospitality, has handed over its digital marketing mandate to Gozoop Online.
The digital agency will forefront the entire online marketing strategy of the brand and manage the social media communication for Khandani Rajdhani.
As a part of the mandate Khandani Rajdhani will also explore services like Search Engine Optimisation (SEO) and Online Reputation Management with the agency.
Gozoop will also ensure inputs for key strategic decisions, in order to maintain sync between the online and offline activities, the agency said.
Gozoop.com founding director Ahmed Naqvi said, “My team and I are extremely happy to spearhead the digital presence of Khandani Rajdhani. Our focus is going to be on enhancing people connect by humanizing the brand through social and other digital platforms. It is all about giving Rajdhani lovers an immersive experience that will make them feel more strongly about the brand.”
Mirah Hospitality VP – F & B Division Aji Nair added, “Khandani Rajdhani has spanned across print media and now we plan to take it strongly on the digital front with the help of Gozoop. We are confident that with the expertise that Gozoop gets to the table, we will be able to build a strong community online while being present on various platforms”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
