MAM
Make the most of the cricket fever at Hitchki Stadium
Mumbai – As the excitement of the IPL season sweeps the nation, Hitchki, the popular resto-bar chain with outlets across Mumbai, Bangalore, and Nagpur, is taking the IPL viewing experience to the next level with the introduction of its new campaign – Hitchki Stadium. Coupled with the fusion of creative cocktails like Pehchan Kaun, Jab V Met, and Khulla Sand and eclectic dishes like How’s the Josh, Aakhri Pasta and Chicken Dhinchak guests can witness live screening of matches at all Hitchki outlets.
The Hic Wicket League presents an interactive spin-the-wheel contest offering guests the chance to win dhamaka offers. Landing on a ‘Full Toss’ can let guests enjoy a complimentary Whiskey Sour, while a ‘No Ball’ lets the winner pick a free chakna to munch on. Scoring a ‘Wide Ball’ will let guests savour delicious Paneer or Chicken Tikka and hitting a ‘Boundary’ will win two refreshing Kingfisher Premium Pints. And if luck favours one with a mighty ‘Six,’ they’ll be treated to 6 Gummy Bear Jello Shots, while a ‘Free Hit’ reward one with 15% off their total bill. On the other hand, the Dhoni Chopper offer caters to groups looking to enjoy the live match experience with friends and family. This offer includes 2 beers and a starter for just INR 777, ensuring a memorable and affordable outing for all. Additionally, guests are encouraged to share their experiences on social media platforms by tagging Hitchkiindia and using the hashtag #Hitchki.
“We’re excited to spice up the IPL season for our patrons with our irresistible offerings and dhamaka prizes,” said Mirah Hospitality chief advisor & consultant Aji Nair, the parent brand of Hitchki. “At Hitchki, we strive to create unforgettable experiences, and what better way to enjoy the cricket frenzy than with delectable food, signature cocktails, and a chance to win big.”
Echoing this sentiment, Mirah Hospitality DGM – marketing Reeti Khowal added, “Our goal is to offer not just great cocktails and dishes, but also memorable moments that guests will cherish. With the IPL wheel and our delectable offerings, we aim to create a vibrant atmosphere where guests can celebrate their love for cricket in style. We encourage everyone to join us at Hitchki, indulge in our culinary delights, and spin their way to a winning experience!”
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
