MAM
Gozoop wins Khandani Rajdhani’s digital marketing mandate
Mumbai: Khandani Rajdhani, a vegetarian Thali restaurant which is the flagship brand of Mirah Hospitality, has handed over its digital marketing mandate to Gozoop Online.
The digital agency will forefront the entire online marketing strategy of the brand and manage the social media communication for Khandani Rajdhani.
As a part of the mandate Khandani Rajdhani will also explore services like Search Engine Optimisation (SEO) and Online Reputation Management with the agency.
Gozoop will also ensure inputs for key strategic decisions, in order to maintain sync between the online and offline activities, the agency said.
Gozoop.com founding director Ahmed Naqvi said, “My team and I are extremely happy to spearhead the digital presence of Khandani Rajdhani. Our focus is going to be on enhancing people connect by humanizing the brand through social and other digital platforms. It is all about giving Rajdhani lovers an immersive experience that will make them feel more strongly about the brand.”
Mirah Hospitality VP – F & B Division Aji Nair added, “Khandani Rajdhani has spanned across print media and now we plan to take it strongly on the digital front with the help of Gozoop. We are confident that with the expertise that Gozoop gets to the table, we will be able to build a strong community online while being present on various platforms”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
